In today’s fast-paced roofing and construction industry, it’s easy to get caught up in the grind of day-to-day work without pausing to ask an important question: Are your efforts truly paying off? Many contractors, business owners, and managers work tirelessly yet struggle to see the profits or sustainable growth they deserve. That’s why RCAW is excited to share a unique learning opportunity designed to transform the way you approach your business—Owens Corning University LIVE! Financial Freedom & Operational Excellence training.
This event brings together roofing veteran and industry innovator Ken Kelly to help contractors and business leaders take charge of their finances, streamline operations, and achieve measurable success.
Event Details You Need to Know
- Date: Tuesday, September 23, 2025
- Time: 9:00 AM – 3:00 PM (registration at 8:30 AM)
- Location: Embassy Suites by Hilton, Seattle Bellevue
- Bonus: Lunch is included
The event is a one-day, high-value session that merges two critical aspects of running a successful company—financial management and operational excellence.
Why This Event Matters
Companies often fail for two main reasons: financial mismanagement and growing too quickly without the right systems in place. Sales may keep the lights on, but it’s strong financial controls and efficient operations that secure long-term profitability.
Ken Kelly, the featured speaker, knows this better than most. After founding Kelly Roofing and growing it into a $50 million annual revenue powerhouse with 300+ employees, Ken retired at just 47 years old. His secret? A relentless focus on knowing the numbers and building operational systems that allow a business to thrive without burning out its workforce.
By attending this event, you’ll learn the same strategies top-performing companies use to:
- Build and use financial statements and flash reports effectively
- Track daily performance with KPIs and scorecards
- Reduce operating costs while increasing job profitability
- Design growth-minded operational processes
- Expand into new markets or divisions the right way
- Lead strong, motivated teams while reducing turnover
- Make decisions based on data, not just gut feelings
Who Should Attend
This training isn’t just for roofing contractors—it’s built for anyone looking to elevate their business performance. RCAW encourages participation from:
- Business Owners
- General Managers
- Operations Managers
- Supervisors
- Office Staff
- Professionals in Retail, Insurance, or Storm Restoration
If you’re in any of these roles, this course will give you the tools you need to reach new levels of profitability and efficiency.
About Ken Kelly – A Proven Leader in Roofing Innovation
Ken Kelly is more than just a roofing veteran; he’s a trailblazer in innovation and business excellence. His journey started with building Kelly Roofing from the ground up, eventually turning it into one of the nation’s most respected residential roofing contractors. Along the way, he’s collaborated with Tesla to develop the Tesla Solar Roof system, won the Microsoft Visionary Award, and earned titles such as Innovator of the Year and Contractor of the Year.
Ken’s insights don’t just come from theory—they’re proven practices that helped him scale his company to new heights. He now dedicates his time to training, speaking, and consulting, helping others achieve the financial freedom and operational excellence that transformed his own career.
The RCAW Advantage
RCAW is committed to providing its members with opportunities that go beyond networking—our goal is to deliver education and resources that make a measurable difference in your business. By promoting events like
Owens Corning University LIVE!, RCAW ensures that our community has direct access to training from some of the brightest minds in the industry.
When you participate in events like this, you’re not just investing in a day of learning—you’re investing in the future stability and profitability of your company. RCAW believes in equipping business owners, managers, and teams with the strategies that lead to long-term success.
Take Action Now
Seats for this training will go quickly, and the value you’ll gain from this one-day event could reshape your entire business outlook. Whether you want to boost profits by 25% or grow your company by 20% with the same workforce, the tools and insights shared here are designed to help you get there.
Register Now for Owens Corning Financial Freedom & Operational Excellence Training
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